SINGAPORE: Visitors to Singapore’s tourist attractions could soon get a better experience such as shorter ticket lines and more interactive displays under a new scheme to use more technology to boost the sector. The Tourism (Attractions) Industry Digital Plan (IDP), developed by the Singapore Tourism Board (STB) and Infocomm Media Development Authority (IMDA), was launched on Tuesday (Nov 7). Under the plan, operators of local attractions, including small- and medium-size enterprises (SMEs), can get help to adopt digital solutions to drive growth. The IDP comes on the back of a positive outlook for the global tourism sector, and a strong recovery in Singapore’s international visitor arrivals.
BOOSTING THE ATTRACTIVENESS OF LOCAL ATTRACTIONS
At the launch event, Senior Minister of State for Communications and Information Tan Kiat How said the plan will strengthen the attractiveness of local attractions. “With the launch of the IDP, we are also trying to embed emerging technologies like artificial intelligence (AI) into the digital solutions. For example, we are looking at generative AI to better help chatbots engage customers and make bespoke recommendations based on their preferences,” he said. “STB will be providing support for local attractions, including small and medium enterprises to come on board this IDP, and I encourage companies and local attraction players to quickly do so.” There are more than 60 attractions in Singapore catering to different areas from adventure and rides to museums and heritage.