Shein produces as many as 100,000 pieces of clothing daily and critics say this comes at a cost to the planet. In this limited series called Sustainability Chiefs, Adam Whinston, Shein’s global head of sustainability tells Julie Yoo why he believes the company’s business model is often misunderstood. Â
Jump to these key moments:Â
1:26 The challenge of making Shein green3:54 What does overproduction mean?7:34 Is there a hidden cost to cheap fashion?12:59 On the European Union calling for an end to fast fashion by 203016:15 Is Shein’s plan to cut 25 per cent of carbon emissions aggressive enough?
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