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Commentary: Zoom calls may be making us more dissatisfied with how we look

AURORA, Colorado: The COVID-19 pandemic ushered in a new era of digital connection: In the absence of in-person gatherings, many people instead found themselves face-to-face with their co-workers and loved ones on a screen.

Videoconferencing has provided many benefits and conveniences. However, it isn’t surprising that constantly seeing ourselves on screens might come with some downsides as well.

Prior to the pandemic, studies showed that surgeons were seeing increasing numbers of patients requesting alterations of their image to match filtered or doctored photos from social media apps. Now, several years into the pandemic, surgeons are seeing a new boom of cosmetic surgical requests related to videoconferencing.

In one study of cosmetic procedures during the pandemic, 86 per cent of cosmetic surgeons reported videoconferencing as the most common reason for cosmetic concerns among their patients.

Despite the fact that many aspects of life have returned to some version of pre-pandemic normal, it’s clear that videoconferencing and social media will be with us for the foreseeable future. So what does that mean when it comes to appearance satisfaction and making peace with the image that’s reflected back at us?

For the past 10 years, I have worked as a specialist in obsessive-compulsive disorders, eating disorders and anxiety. Since the pandemic, I, too, have seen increasing numbers of therapy clients reporting that they struggle with appearance concerns related to videochatting and social media.

One thing that is unique to videoconferencing is that it allows people to easily compare themselves with others and watch themselves sharing and speaking in real time. A 2023 study found that discomfort with one’s appearance during videoconferencing led to an increased fixation on appearance, which in turn led to impaired work performance.

Researchers also suggest that appearance dissatisfaction is associated with virtual meeting fatigue. The research reports that this could be due to negative self-focused attention, cognitive overload and anxiety around being stared at or being negatively evaluated based on appearance.

This last point is notable because of the difficulty videochatters have determining where other users are looking. Using the concept of the “spotlight effect” − our tendency as humans to overestimate how much others are judging our appearance − this difficulty may lead to more anxiety and individuals believing that others are evaluating their appearance during a video call.


If you find yourself criticising your appearance every time you hop onto a videoconference call, it may be time to evaluate your relationship with your appearance and seek out help from a qualified therapist.

Here are some questions to consider to help determine whether your thought patterns or behaviours are problematic:

How much of my day is spent thinking about my appearance?What sort of behaviours am I doing around my appearance?Do I feel distressed if I do not perform these behaviours?Does this behaviour align with my values and how I want to be spending my time?


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Another strategy is to be intentional about focusing on what other people are saying in a videoconference instead of peering at your own face.

When it comes to helping others who might be struggling with appearance dissatisfaction, it is important to focus on the person’s innate qualities beyond appearance. People should be conscious of their comments, no matter how well-intentioned.

Negative comments about appearance have been linked to worsened self-esteem and mental health. When viewing yourself or your peers on video and social media, try focusing on the person as a whole and not as parts of a body.

Reducing screen time can make a difference as well. Research shows that reducing social media use by 50 per cent can improve appearance satisfaction in both teens and adults.

When used in moderation, videoconferencing and social media are tools to connect us with others, which ultimately is a key piece in satisfaction and well-being.

Emily Hemendinger is Assistant Professor of Psychiatry, University of Colorado Anschutz Medical Campus. This commentary first appeared on The Conversation.

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