Music videos seem to become more important every year: On-demand video streams increased by 24.3 percent to 274.9 billion in 2018, accelerating further after a 21.9 percent jump in 2017, according to data from the analytics company BuzzAngle. “[YouTube]’s the best way to reach young fans,” Jeff Vaughn, an A&R …
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Mega-media platform YouTube is no longer content being just a place for music fans to watch and listen. On Thursday, the service debuted an integration with ticketing company Eventbrite that encourages YouTube users to buy concert tickets directly from music video pages — which, combined with a similar deal it …
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UPDATE: YouTube announced it is dropping Logan Paul from top advertising ranks, which guarantees content creators on the video-sharing platform reliable revenue from some of its premium advertisers. The online star’s other projects with YouTube, including a sequel to the 2016 YouTube Red movie The Thinning, are suspended indefinitely. After …
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