Launching a company in today’s climate can be intimidating. With countless opinions and possible directions to go, taking a wrong turn is a very real concern. Luckily for budding entrepreneurs, I’d like to share a clear framework for how to launch, build and scale a successful e-commerce brand — no …
Read More »Why Cannabis Businesses Need Protection to Keep Growing
A recent spree of violent burglaries across the U.S. has cannabis businesses on high alert. In a two-week period in October 2021, 25 cannabis businesses in Oakland, CA, were robbed, with damages exceeding $5 million. Washington state’s Liquor and Cannabis Board (LCB) reported that there were more than 50 robberies …
Read More »Price Increases Are Coming to Beer: Why It Isn't What It Seems
There’s been a good deal of commentary recently about how the cost of beer is going to go up. Make no mistake, these predictions are all likely correct. There are a lot of moving parts that go into making beer and even more moving parts (like trucks “moving parts”) in …
Read More »The Importance of Empowered Cannabis Consumers
While I hate to use the word empower (because that implies taking away someone’s power in the first place), I’m here speaking to cannabis consumer empowerment. An overall lack of education, an uptick in marketing geared toward a desire for the masses to consume cannabis products (candy-like packaging, I’m looking …
Read More »How Big Tech Fails Local Cannabis Businesses
The threat of monopolization in the cannabis industry has become more real as potential federal legalization looms, meaning dispensaries and cannabis businesses must be wary of the “Amazon Effect.” According to a recent white paper entitled “Bigger Is Not Better” by attorney and drug policy activist Shaleen Title, large corporate …
Read More »How Cannabis Media Platforms Are Staying Relevant With Content
In the internet age, it’s challenging to stay relevant for very long. At the drop of a hat, the number of readers can plummet if you’re not covering specific topics. Usually, that boils down to clickbait articles that mislead people or misrepresent a story. Although this is true of regular …
Read More »Is Your Diversity, Equity and Inclusion Strategy Diverse Enough?
I work with leaders on their company cultures across different industries and brands all over the world, and now more than ever, they’re asking some key questions: • What does the post-pandemic future of work look like? • How do we attract, develop and retain top talent? • How do …
Read More »Why Brands Need to Think Beyond the Bottom Line
People, in general, are good, right? We all try to apply “The Golden Rule” to some extent. We know the difference between right and wrong. We all slow down if we see a traffic accident out of concern for others and out of gratitude for what we avoided. Such innate …
Read More »Wedding Music Trends I'm Seeing Take Shape in 2021
With approximately 2.1 million weddings per year in the U.S. (pre-pandemic), several trends are developing in the industry as couples select music for their wedding ceremonies and receptions in 2021 and beyond. Of course, these trends depend on what part of the country you live in, but we do know …
Read More »4 Strategies for Business Leaders on Staying Relevant in the Age of Disruptive Technologies
As technology has proliferated, a permanent technological evolution has become inevitable. There is a growing demand for organizations to generate and implement innovative solutions that allow them to compete and stay at the forefront of their industries. This trend has led to increasingly specialized companies that focus on providing strategic …
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